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Sarah

Neuropsychologist. 
Life coach.
Author.
  

Dr. Zheng

- and -

Future crime, safety and cybersecurity researcher. 

First book out now!

"Many people think that cybersecurity is only about technology. It is not.
 
Cybersecurity is and has always been about people protecting people. However, the pressures and temptations that shape hackers, defenders, individuals and leaders in this field have not received the attention they deserve.
 
With this book, we aim to change that.
 
We condensed years of academic research and operational experience into this book. It talks about why people become hackers, security vulnerabilities due to human error, how even the smartest people can fall for social engineering attacks, how leaders can manage cyber risk, and a large dose of practical guidance and case studies.
 
This book is for anyone who is interested in the fascinating world of cybersecurity: from seasoned professionals to generally curious minds."
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- Sarah Y. Zheng

Listen to some key insights from the book here:

Cover of my first book on the psychological factors of cybersecurity, published with Routledge on 29 August 2025.

Research highlights

A selection of my academic work on online social engineering and how we can protect people better from such attempts.

Essays

Some of my musings on AI, how it relates to human cognition, other emerging technologies and their impact on society:

Organisations I have worked for/with:

At IBM, I developed many AI use cases, minimum viable products, and gained business experience in the public sector.
I built the intellectual foundation for NN's pension market strategy.
I developed AI use cases for the Dutch Ministry of Defense.
I have been chairwoman of the local scholars network VSBfonds in The Hague, the Netherlands.
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I significantly improved credit card not present fraud detection models, using then state-of-the-art machine learning models.
I was consulted by Chanel as an online scam expert on phishing attacks.
I helped ABN Amro bank develop their pre-LLM customer services chatbot.
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I completed research for the Dutch healthcare quality institute.
During my time at IBM, Unilever was one of my project clients.
During my time at IBM, Heineken was one of my customer services chatbot clients.
I achieved the highest amount of alumni fundraising for my undergraduate university.
I completed research on the economic efficiency of the national Dutch organisation of infrastructure.

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© by Dr Sarah Ying Zheng

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